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Return on Capital Employed vs. Return of Invested Capital
this is what i understand of it
ROIC measures the amount of cash generated by each dollar of capital invested in a company’s operations. It measures how effectively a company has deployed the capital invested in its business in generating cash flow. A company whose ROIC exceeds its cost of capital generates positive net cash flow, thereby creating value; a company whose ROIC is less than its cost of capital generates negative net cash flow from an economic perspective, thereby destroying value; and a company whose ROIC equals its cost of capital neither creates nor destroys value.
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